When we consider Search Engine Optimization (SEO), it may feel like we are about to embark on a trip to Oz.
Like Dorothy's journey along the yellow brick road, there are some definite curves and angles in the road! For instance: the rules feel unclear and given to swift changes. In similar manner the Google search algorithm changes nearly daily according to John Mu, Webmaster Trends Analyst at Google!!
A “Lion” along the journey, that is a matter of debate, is how long it takes to see results. Some say earlier affects can be achieved when the “right actions have been taken”. Personally, I have seen this to be very difficult to actually do because you are going to be prevailing on high Domain Authority sites that rank between 80 and 100, for links to your site…this is something companies have paid thousands of dollars for!!! SO…not impossible, but “tigers and bears oh my”!! This is something we will discuss further in a backlink trial I will be attempting.
Others wonder what IS the SEO meaning? Well, that one is actually more straight forward. The idea has to do with where you show up on results for search pages for sites like Google and Bing. The earlier you rank, or show in the results, the more likely your site will be selected by the one making the query. The further down in the list your site comes up…the less likely your site is to be selected.
There are best practices for SEO, and best SEO strategies. I have a list of them below. This list is compiled from research from a number of locations. They are practices that I personally use and am developing on my own site. Yes, they are at times challenging and complicated. Even so, it is exciting and really fun to see results as you use them!!
There are certain things that are pillars of search engine optimization for your site. We will briefly consider these at a high level on this page and deep dive down from there.
- Keywords, the long and short of it.
- Google Search Console…what?
- The great Google Analytics
- The value of Google Sheets
- Topic Clustering
- The Domain Authority of it all
- Load Time
- Site Maps